How I Work
My background is broader than marketing alone. I’ve worked across communications, human resources, operations, and billing, and each role shaped how I approach my work now. I understand people, notice details, and naturally look for ways to make complicated processes more manageable.
In my current role, I manage client relationships, build social media strategies, oversee paid campaigns, guide creative development, troubleshoot tracking issues, and make sure ideas move from planning to execution. I enjoy the creative side of marketing, but I’m equally interested in the systems behind it. I don’t just want an idea to look good. I want it to make sense for the brand, audience, and goal.
One of my biggest strengths is switching between the big picture and the small details. I can help shape the direction of a campaign, then catch the wording, timeline, formatting, or technical issue that could hold it back.
Outside of work, I’m usually spending time with my pets, watching anime, working on something creative, or going down a research rabbit hole about a new interest.
Areas of Expertise
Strategy & Accounts
Client communication, campaign planning, content strategy, project coordination, reporting, and creative feedback.
Content and Advertising
Social media calendars, copywriting, creative direction, Meta ads, LinkedIn ads, audience targeting, and campaign optimization.
Platforms and Systems
GoHighLevel, Canva, Meta Business Suite, Google Analytics, tracking pixels, WordPress, Mailchimp, and Google Workspace
LYDIA SOMMERFELD 