Nice to meet you!
I’m Lydia Sommerfeld, a recent graduate of Western Carolina University, where I earned a degree in Communications with a minor in Philosophy. My education equipped me with critical thinking, effective communication, and the ability to connect meaningfully with others—all of which have shaped my personal and professional journey.
I grew up in Jacksonville, NC, a small military town that taught me the importance of resilience, community, and service. Softball was a central part of my life—I not only played but also coached, gaining valuable lessons in teamwork, leadership, and mentorship. These skills carried over into my work as a lead volunteer for the Fishstrong Foundation, where I organized events like holiday hayrides and created SFX makeup for community fundraisers. These experiences ignited my passion for helping others and sparked my creative drive.
Today, I bring that same passion and creativity to my role as Operations Coordinator at LYFE Marketing. In this position, I focus on Human Resources and employee engagement, blending my skills in communication and copywriting to foster a workplace culture where people feel valued and inspired. For me, HR is about more than operations—it’s about building meaningful connections and empowering individuals to thrive.
Outside of work, I enjoy hiking, painting, sewing, reading, cooking, and spending time with my four cats and dog. These hobbies reflect my love for creativity and exploration, which fuels both my personal and professional growth.
I’m dedicated to making a positive impact by connecting with others and helping them achieve their full potential.
SKILLS
Human Resources Operations:
Recruitment strategy development
Conducting interviews and phone screens
Onboarding new employees and clients
Employee engagement and team building
Streamlining hiring and HR processes
Managing new hire paperwork and documentation
HR project management
Knowledge of new hire laws and regulations
CRM & Marketing Platforms:
Proficient in Go High Level (CRM)
- Building and managing pipelines for recruiting and onboarding
- Streamlining workflows for seamless operations
Hootsuite Certified (Social Media Management)
Design & Content Creation:
Canva for graphic design and visual content creation
Adobe Audition for audio editing and voiceovers
Social media content calendar creation
Productivity & Collaboration Tools:
Advanced Google Sheets and Google Docs for data analysis and documentation
Experience with Microsoft Office Suite (Excel, Word, PowerPoint)
LYDIA SOMMERFELD 