December Engagement Calander
I created a comprehensive December Engagement Calendar for 2024 to inspire collaboration, creativity, and holiday cheer among the Lyfe Marketing team. Using Google Docs as the primary tool, I structured the calendar to include a variety of daily activities, such as holiday polls, recipe exchanges, photo challenges, and interactive games like Bingo and “Would You Rather.” To enhance the visual appeal of the calendar, I utilized Deep AI to generate custom images that aligned with the festive tone and themes of the activities.
July Engagement Post
In July 2024, I utilized Google Docs to design a comprehensive social media calendar, ensuring a clear and strategic framework for daily posts. Each daily activity and design were thoughtfully planned to encourage team engagement and align with the current month’s holiday and theme. To enhance the visual appeal of the calendar, I used Canva to create custom designs and incorporated AI-generated images, showcasing my ability to blend creative tools with emerging technologies.
LYFE Marketing July Engagement Post
See examples of the posts I created for July using Canva and AI generated images in the slideshow below
Social Media Management Plan
I crafted a strategic social media plan to boost customer engagement and growth for El Patron, a Mexican Restaurant in Sylva, NC. I achieved this by analyzing customer personas and leveraging platform-specific insights, I created a targeted two-week posting schedule optimized for the restaurant’s audience, ensuring maximum engagement at minimal cost. This schedule optimized content timing and style to maximize engagement while minimizing costs. The plan highlights my skills in audience research, data-driven content creation, and strategic social media management, ensuring measurable results for small businesses.
Promotional post EMOTE Asheville
This is a promotional Instagram post I created for EMOTE, a local shop in Asheville, NC, highlighting my ability to research a client’s mission and effectively convey their story. This project demonstrated my skill in crafting compelling content to drive traffic to their page, showcase their message, and promote their location.
Full Spectrum Farms 60 Second PSA
I created a 60-second public service announcement (PSA) for Full Spectrum Farms in Cullowhee, NC, highlighting their mission, location, and opportunities for community involvement. This project involved conducting a phone interview to gather key details about the organization, which I then used to craft an engaging and informative script. I recorded and professionally edited the PSA using Adobe Audition, applying advanced audio production techniques to ensure a polished and impactful final product. Through this process, I demonstrated my skills in broadcast scriptwriting, phone interviewing, and audio editing, delivering a PSA that effectively communicates the organization’s message. This project showcases my ability to combine technical expertise, creativity, and communication skills to support non-profit initiatives.
As a bonus, I also created an additional 30 second PSA for Full Spectrum Farms!
WCU Newscast Oct 15 2023
The following is a newscast produced by Whee TV. I directed this newscast. This role consisted of me marking script, directing the camera operators on the camera position, directing TD on which shots to take to, directing clips, and queuing floor manager.
Pathways Public Service Announcement and Script
I created a 60-second public service announcement (PSA) for Pathways, a local non-profit organization and their thrift store. This project involved conducting a phone interview to gather essential details about the organization’s mission and services, which I then used to craft a compelling and concise script. I recorded and edited the PSA using Adobe Audition, applying professional audio production techniques to ensure clarity and engagement. Through this process, I refined my skills in broadcast scriptwriting, phone interviewing, and audio editing, delivering a polished final product that effectively communicated the organization’s message. This project highlights my ability to combine communication, technical expertise, and creativity to support community-focused initiatives.
The following is a published opinion piece I wrote on Transgender Women’s rights in women’s sports.
Lydia Sommerfeld May 2023
Why Transgender Women Should be able to Play Girl/Women’s Sports
an opinion piece submitted by Lydia Sommerfeld. On April 5, 2023, Kansas overrode Gov. Laura Kelly’s veto which she has instated on a bill three years in a row, passing a bill banning transgender females from participating in girls’ and women’s sports from kindergarten to college. […]
Read the full story on Western Carolinian
LYDIA SOMMERFELD 